The luxury and refined design were limited to indoor spaces and very rarely found outdoors. Fim was born during those years with the main goal to change that situation developing new and more recognizable outdoor spaces. Our inspiring journey over the years has allowed us to channel our creativity and strive for excellence. The end result is a brand that indulges in well-crafted, and superbly made and robust umbrellas.

Ideas are born from many experiences, meetings with international partners,  travels around the world, and all outside environment in constant development. The designers draw on all that, creating objects that reflect our global culture and, at the same time, maintaining our Italian design approach.

Design is in details: formal research and care for details are key elements of our high profile proposal, able to give an original answer to that request of innovation, up to now ignored in the outdoor world.

Our style comes from Italian creativity and culture, marked by eclecticism but at the same time close customers demands. Our products are not the result of temporary trends but they are long-lasting recognizable objects.