Location: Milan, Hamburg, Düsseldorf
Project: PVH Brands Germany GmbH
Launched in July 2020, the program takes its name from Tommy Hilfiger’s original store in Ithaca, New York. Tommy created the People’s Place as a dedicated space for people from all walks of life to come together to enjoy art, music, fashion and pop culture. Shaped by the cultural revolution of the 1960s, the original store fostered an exchange of ideas, encouraged authentic self-expression and challenged social norms.
The concept stores are made more welcoming with the clever inclusion of discreet and functional furnishings, such as the umbrellas from the CAPRI collection.
